Check-in experience: The advantages are obvious, and the details need to be optimized. Overall, this is a new store with outstanding advantages and a large room for improvement. The comprehensive experience is worth recommending. The following are detailed in terms of advantages and suggestions for improvement: 1. The core advantages of the hotel (worth choosing) 1. The geographical position is superior: Close to the SM business district, travel and shopping are convenient, and it is very friendly to passengers with high demand in the business district. 2. New and comfortable hardware conditions: as a new store, the equipment has no aging problem; especially the linen sheets, no bleaching is more natural, and the sleep experience is good. 3. Price and welfare sincerity: price concessions during the opening period, but also actively provide room upgrade services and opening small gifts, there are surprises in the details. 4. The breakfast is quite satisfactory and meets expectations: although there is no special surprise, but the category and taste can meet the daily needs. Considering the large passenger flow at the beginning of the opening, the overall performance is qualified. 2. Suggestions to be optimized (more suitable for Atour brand positioning) 1. Service words need to strengthen ”certainty”: Atour's core ”exceeding expectations service” has not been fully reflected yet, the staff often say ”we try our best to help you, not necessarily can”, easy to reduce the expectations of guests. It is recommended to simplify the uncertain expression and replace it with ”I will confirm/process you, and I will inform you immediately if there is a result”, which is more professional. 2. Ventilation and temperature control in public areas need to be adjusted: there is no air conditioning in the aisle on the sixth floor (restaurant, washing (clothes room)), and the high temperature environment affects the experience, especially the waiting feeling is stronger when washing. It is recommended to give priority to solving the temperature control problem in these two areas. 3. Customer complaints feedback needs to be ”solved first, explained later”: new towels fall off floating hair, The front desk only apologized and did not actively provide solutions (such as disposable towels). Guests need practical solutions, not simply explaining that ”the towels are new so they shed hair”, which is more in line with Atour's service tonality. 4. Internal processes and personnel structure need to be improved: inform the front desk that laundry is required at 5 pm. Only the cleaning aunt reminded ”take it next time”, and the clothes have not been washed by 7 o'clock (normally about 1 hour can be completed). It is recommended to clarify the division of labor in the laundry process to avoid delays in service due to personnel connection problems. 5. Third-party platform member rights and interests need to be opened: as a member of Atour Gold, When booking through Qunar, the front desk informed ”the rights and interests available after check-in”, but it was actually unavailable; and the rights and interests that were originally scheduled to be delayed until 6 o'clock were told by the staff that ”the rights and interests can be extended to 4 o'clock, 6 o'clock is too busy”, resulting in expectations. It is recommended that Atour and Qunar synchronize the membership rights rules, Avoid affecting the rights and interests of guests due to platform barriers. 3. Summary Although the new store has a small problem due to ”busy opening and incomplete process”, the core advantages (position, hardware, price) are sufficiently prominent, and the staff is positive. If the above details can be optimized in the future, It can fully reach the quality level of Atour. It is still worth recommending, and I look forward to the follow-up experience to be more suitable for brand reputation.
"Check-in experience: The advantages are obvious, and the details need to be optimized. Overall, this is a new store with outstanding advantages and a large room for improvement. The comprehensive experience is worth recommending. The following are detailed in terms of advantages and suggestions for improvement: 1. The core advantages of the hotel (worth choosing) 1. The geographical position is superior: Close to the SM business district, travel and shopping are convenient, and it is very friendly to passengers with high demand in the business district. 2. New and comfortable hardware conditions: as a new store, the equipment has no aging problem; especially the linen sheets, no bleaching is more natural, and the sleep experience is good. 3. Price and welfare sincerity: price concessions during the opening period, but also actively provide room upgrade services and opening small gifts, there are surprises in the details. 4. The breakfast is quite satisfactory and meets expectations: although there is no special surprise, but the category and taste can meet the daily needs. Considering the large passenger flow at the beginning of the opening, the overall performance is qualified. 2. Suggestions to be optimized (more suitable for Atour brand positioning) 1. Service words need to strengthen ”certainty”: Atour's core ”exceeding expectations service” has not been fully reflected yet, the staff often say ”we try our best to help you, not necessarily can”, easy to reduce the expectations of guests. It is recommended to simplify the uncertain expression and replace it with ”I will confirm/process you, and I will inform you immediately if there is a result”, which is more professional. 2. Ventilation and temperature control in public areas need to be adjusted: there is no air conditioning in the aisle on the sixth floor (restaurant, washing (clothes room)), and the high temperature environment affects the experience, especially the waiting feeling is stronger when washing. It is recommended to give priority to solving the temperature control problem in these two areas. 3. Customer complaints feedback needs to be ”solved first, explained later”: new towels fall off floating hair, The front desk only apologized and did not actively provide solutions (such as disposable towels). Guests need practical solutions, not simply explaining that ”the towels are new so they shed hair”, which is more in line with Atour's service tonality. 4. Internal processes and personnel structure need to be improved: inform the front desk that laundry is required at 5 pm. Only the cleaning aunt reminded ”take it next time”, and the clothes have not been washed by 7 o'clock (normally about 1 hour can be completed). It is recommended to clarify the division of labor in the laundry process to avoid delays in service due to personnel connection problems. 5. Third-party platform member rights and interests need to be opened: as a member of Atour Gold, When booking through Qunar, the front desk informed ”the rights and interests available after check-in”, but it was actually unavailable; and the rights and interests that were originally scheduled to be delayed until 6 o'clock were told by the staff that ”the rights and interests can be extended to 4 o'clock, 6 o'clock is too busy”, resulting in expectations. It is recommended that Atour and Qunar synchronize the membership rights rules, Avoid affecting the rights and interests of guests due to platform barriers. 3. Summary Although the new store has a small problem due to ”busy opening and incomplete process”, the core advantages (position, hardware, price) are sufficiently prominent, and the staff is positive. If the above details can be optimized in the future, It can fully reach the quality level of Atour. It is still worth recommending, and I look forward to the follow-up experience to be more suitable for brand reputation."