The heart of Red Square: discover Moscow’s GUM

As a born-and-raised Muscovite, I can say—this is my favorite spot in the city! GUM isn’t just a shopping mall, it’s a true architectural and cultural gem of Moscow. Since the late 19th century, it’s been dazzling visitors with its glass ceilings, mosaic floors, and luxurious atmosphere. Today, you’ll find global brand boutiques side by side with cozy cafés serving iconic Soviet-style ice cream—all wrapped in a blend of historic charm and modern flair. You don’t have to shop here (it’s pricey!), but taking a stroll is a must. Come for the atmosphere—and stay for the ice cream! #localguides #historicallandmarks #scenicspotguide #russia #moscow #instagramworthydestinations #summervacation #hiddengems