Exploring Uchiko – Streets Full of Stories and Small Surprises

#cityplaybook In the quiet countryside of Ehime, Uchiko Townscape Preservation District is a hidden gem of old-world charm. With rows of traditional merchant houses and narrow lanes lined with wooden storefronts, the town invites you to slow down and explore at your own pace. Strolling through the district, I found everything from independent bookstores and handmade souvenir shops to small, welcoming cafés. Each one offered something local, thoughtful, and beautifully simple. Along the way, I stopped by Kaminoyama Tenjin Shrine—a peaceful little spot tucked into the hillside. It’s the kind of place you might miss if you’re rushing, but well worth the detour. There’s no grand agenda here—just the joy of walking, browsing, and feeling connected to a slower, older rhythm of life. Why I recommend Uchiko: ・The preserved streets are full of charm, and each shop reflects local craftsmanship and hospitality ・It’s a peaceful retreat where every small detail feels meaningful 📍Uchiko Town, Ehime Prefecture, Japan #uchiko #ehime #preservedtownscape #hiddenjapan #localculture #uchikowalks #slowtravel #smalltownjapan #CaféStops #cityguide #caféstops