Sapporo: Japan’s Winter Wonderland & Beer Capital
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Sapporo, the capital of Hokkaido, is world-famous for its snowy winters, hearty cuisine, and legendary beer. As one of Japan’s most beloved winter cities, Sapporo blends pristine natural beauty with urban charm and a rich brewing tradition.
Snowy Spectacle: The Sapporo Snow Festival
Held every February, the Sapporo Snow Festival transforms the city into a wonderland of ice and snow sculptures, some towering stories high. Millions of visitors come to see illuminated displays, winter sports, and cultural performances.
Sapporo Beer: Japan’s Oldest Brand
Founded in 1876, Sapporo Beer is Japan’s oldest brewery. You can explore its history at the Sapporo Beer Museum, where vintage advertisements, brewing equipment, and tasting sessions await. Finish with a pint of freshly brewed beer and local Genghis Khan (grilled lamb dish) at the attached beer garden.
Winter Sports & Outdoor Fun
Sapporo offers access to nearby ski resorts like Teine and Kokusai, with powdery slopes perfect for skiing and snowboarding. Odori Park, blanketed in snow, becomes the centerpiece of winter festivals, while Moerenuma Park offers modern design and sledding fun.
Local Flavors
Sapporo is the birthplace of miso ramen—a rich, warming bowl perfect for winter. Other specialties include fresh Hokkaido seafood, crab hot pots, and butter corn ramen. Don’t miss the Nijo Market for morning sushi and Hokkaido’s famous dairy treats.
City Meets Nature
Despite its size, Sapporo is surrounded by nature. Enjoy winter hikes on Mount Moiwa, soak in hot springs, or visit Jozankei Onsen for a snowy soak.
Sapporo offers the perfect winter escape with world-class beer, unforgettable festivals, and cozy cuisine.
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