[2025 Nagoya Restaurant] Travel Guide for Atsuta Horaiken Main Restaurant (Updated May)

With a history of over 140 years, Horaiken is the originator of the three ways to eat eel rice in Nagoya. It even owns the registered trademark rights for "three ways to eat eel rice". There are many well-known restaurants serving eel rice in Nagoya, but the most popular one is the centuries-old Horaiken. When searching for eel rice in Nagoya, Horaiken's name will definitely appear. First of all, I need to explain the queuing strategy. I arrived at the main store of Penglaixuan at 11:00 that day (opened at 11:30), but the estimated seating time was 13:00. I left a signature to wait for a seat, and then walked about 10 minutes to the Jingumae branch. The estimated seating time was even more exaggerated, at 14:00. As both stores have nearly 150 seats, it was a bit unexpected that I still had to wait for more than 2 hours even if I arrived early, and I deeply felt the popularity of Penglaixuan. Fortunately, my itinerary included a visit to Atsuta Jingu Shrine, which is located next to the Jingu-mae branch. I could be seated almost immediately after visiting the shrine. Therefore, if you want to enjoy the eel rice at Horaiken, I highly recommend that you include Atsuta Jingu Shrine and Shiratori Garden in your itinerary. If you need to wait, you can take a walk first. If you don’t have to wait too long, you can eat and then visit the attractions. The estimated seating time was actually accurate, so you can just come back 15 minutes earlier. The first thing I want to praise is the service. The staff will patiently explain how to eat eel rice in three ways. They are also very attentive when serving tea and dishes. This is what makes a century-old store special. Let me briefly introduce the three ways to eat eel rice. The first way is to taste it in its original flavor. The second way is to add green onions, seaweed, mustard and other condiments to make the taste richer. The third way is to add soup stock to make it tea-soaked rice. The last way is to finish it with your favorite way of eating. The eel grilled over Bichinaga charcoal was slightly charred, and was more traditionally plump and tender, very different from the crispy texture of the Maruya Honten that I had eaten at the airport before. Penglaixuan claims to use a secret sauce that has been passed down from generation to generation for 140 years. Although it is not very outstanding, it has the right salty and sweet taste and a certain strong aroma. It is also worth mentioning that the container for the broth is very heat-resistant, so the broth remains boiling hot after a long time, and the aroma of the soaked condiments is also more prominent. Simply adding broth and chopped green onions became one of my favorite ways to finish the meal this time. P.S. If you don’t have a big appetite, don’t order the Extra size. Although the menu says the eel and rice portion is 1.5 times, I think it’s basically double the portion 😂 🥢Eel rice three-course meal Extra size ¥5850 /Credit card accepted /Shoes must be removed in Japanese-style room 📍Azuta Penglaixuan Main Store Food Log 3.78 〒456-0043 Aichi Prefecture Nagoya City Atsuta District Kobecho 503 #Japan and Korea City Attractions #Japan Travel #Japanese Food

#OverseasTravel Nagoya Horaihin - Our store day trip, the day booked the store's opening time around 4:30. Along the way, I saw many Japanese people going on pilgrimage to eat eel rice. First once inside to put a good pair of shoes with a number plate, then everyone is almost order eel three meals (tea-soaked rice): a portion about 5000 yen or so, to sleep in a large portion depends on your own appetite however I think normal size is enough. Also I ordered the long charcoal eel grilled sail  rice that is not tea-soaked rice. The location is a bit inconvenient but the store is more characteristic than other branches, worth visiting 😎 Before leaving, I took a beautiful sunset :) Value for money score: 8.2/10

Speaking of Nagoya, it's hitsumabushi❗️ I went to Atsuta Horaiken Main Branch, a famous restaurant that has a trademark for hitsumabushi! Established in 1873, it is a very old restaurant with 140 years of history❗️ The garden is also beautiful and has a historical feel. Honestly, I wondered if I could tell the difference between the taste of hitsumabushi after changing it three times? . . . . ⁉️ Delicious❗️ It was really delicious! I was surprised ✅First time, the original taste of the eel ✅Second time, add condiments ✅Third time, as ochazuke ✅Fourth time, with your favorite flavor Everything was perfect! If you go to Nagoya, be sure to try it! #Nagoya #Nagoya sightseeing #Nagoya trip #Nagoya gourmet #Atsuta Horaiken #Horaiken #Eel #Hitsumabushi #Nagoya Hitsumabushi #Gourmet trip #Gourmet

Store name: Atsuta Horaiken Main Store Address: 503 Kobe-cho, Atsuta-ku, Nagoya, Aichi 🕰️Business hours: 11:30 - 14:00 16:30 - 20:30 Closed Wednesdays and the second and fourth Thursdays Atmosphere/Facilities: A historic Japanese building with a nice atmosphere. Recommended point: Horaiken is the best place to eat hitsumabushi. The eel grilled over binchotan charcoal has a good flavor, a slightly crispy surface, and plump meat that is extremely delicious. Average price: From 5,000 yen Rating: ★★★★★ #Nagoya #NagoyaGourmet #NagoyaTrip

🍱《Aichi/Nagoya》 A long-established Hitsumabushi restaurant😍✨ Speaking of delicious Hitsumabushi in Nagoya, I was taken to a super famous restaurant〜〜✨✨ It was full of customers and I had to wait 90 minutes😳 To kill time, I went to Cafe Miyamachi, which I posted about before☺️☕️ When the time came, I went to the restaurant, I was seated at the counter overlooking the gardenー😍 The cherry blossoms were just blooming, so the timing was perfect🤭 The Hitsumabushi that was brought to me looked so delicious!! The sweet and fragrant aroma was irresistible~😍😍😍 The way to eat it is 1. As it is 2. With condiments 3. With condiments and broth I thought I might not be able to finish it because it was so much, but it was so delicious that I didn't want to leave anything behind, and before I knew it, I had finished it🤤✨lol The fluffy egg roll was also delicious〜😍 It was worth the trip and worth waiting in line!! Highly recommended🙌😍✨ —————————— 　 ✔︎ Atsuta Horaiken Main Store Address | 503 Kobe-cho, Atsuta-ku, Nagoya, Aichi Prefecture Open | 11:30-14:00, 16:30-20:30 Closed | Wednesday Access | 8 minutes walk from Nagoya Municipal Subway "Atsuta Jingu Denmacho" station 　 #Aichi#Atsuta #Atsuta Horaiken Main Store #ndgoyacafe#nagoyatrip #Atsuta Horaiken#Aichi Trip#Nagoya Gourmet#Nagoya Lunch#Nagoya Eel#Nagoya Japanese Food#Nagoya Famous Restaurant#Famous Restaurant Lunch#Nagoya#Atsuta Eel Lunch#Nagoya Specialty#Nagoya Hitsumabushi#Atsuta Jingu Hitsumabushi#Atsuta Hitsumabushi#Atsuta Jingu #Domestic Travel#Aichi Trip

Nagoya, the food capital of central Japan, is famous for its miso dishes, fried foods, and unique dining styles. Among them, the Hitsumabushi (eel rice in three ways) at Atsuta Horaiken is the most iconic. The eel is grilled to perfection, the sauce offers a sweet and savory balance, and the ochazuke (tea-infused rice) finish is the perfect touch. It's known as the "soul food of Nagoya." [Recommended Restaurant] Atsuta Horaiken (あつた蓬莱軒) 🌟Specialty Dish: Hitsumabushi (eel rice in three ways) (ひつまぶし) 💡Highlights: Established over 140 years ago, this long-standing restaurant has trademarked its three-way eel rice and has been featured on the Japanese variety show "Golden Legend" as a "popular restaurant worth the wait." Freshly grilled eel is paired with a secret sauce, and the three ways of eating it allow you to experience the original flavor, the seasoned flavor, and the ochazuke fusion, offering a rich and layered experience. 📮Address: 503, Kobacho, Atsuta Ward, Nagoya (Main Branch) 💰Average Price: Approx. JPY 3,600 🧾Tips: It is recommended to visit during off-peak hours as the wait time at the main branch can be long. Takeout is available at the Matsuzakaya branch. [Travel Tips] 🚗Transportation: The Nagoya subway covers major attractions. Purchasing a "one-day subway pass" (approx. JPY 760) is recommended. 🧩Queuing: For popular restaurants, it is recommended to visit during off-peak hours or arrive 1 hour in advance. 💳Payment: Some older restaurants only accept cash, so be sure to have enough Japanese yen. The history and unique dining style of Horaiken perfectly encapsulate the essence of Nagoya's food culture—respecting the natural flavors of ingredients while also embracing innovative fusion. The charm of Nagoya's cuisine lies in its "delicacy within boldness." Whether it's the richness of miso or the crispiness of fried foods, you can feel the vibrant energy behind this industrial city. Take this guide and embark on a journey of both taste and culture!

#JanuaryGoodPlaces2025 Penglaixuan has many branches in Nagoya But if you have the chance, I strongly recommend visiting our store. ‼ ️The store will open for number plates at 10:30, it is recommended to queue up 30 to 40 minutes early‼ ️ Our store address➡️503 Kobecho, Atsuta-ku, Nagoya City How to get there: About 7 minutes on foot from the Meijo Line Denmacho Station Business hours➡️Closed on Wednesdays and the 2nd and 4th Thursdays of the month

One of the most representative Nagoya gourmet dishes is **Hitsumabushi! The originator of this dish is Atsuta Horaiken Main Branch, a long-established eel restaurant founded in 1873. Eating delicious eel in a historic building is truly a blissful time 🤤. The appeal of Atsuta Horaiken 🌟 Atsuta Horaiken Main Branch is a popular restaurant located very close to Atsuta Shrine. The eel, which has a traditional taste that has not changed since the restaurant's establishment and is covered with a generous amount of special sauce, is exquisite! The appeal of Hitsumabushi 🔥 The signature menu item, Hitsumabushi, is covered with a generous amount of eel that has been grilled until the surface is crispy and fragrant ✨. The secret sauce that mixes with the rice is irresistible! The best part of Hitsumabushi is that you can enjoy it in different ways by changing the condiments and broth 🙌. How to enjoy Hitsumabushi 🍽️ 1️⃣ Eat it as is First, simply take a bite of the eel and rice together! The aroma of the eel and the sweetness of the sauce will spread. 2️⃣ Arrange with condiments Top with condiments such as green onions, wasabi, and seaweed. The taste is refreshing and it has a different taste! 3️⃣ Pour dashi soup over it like ochazuke Finally, pour the special dashi soup over it and eat it ochazuke style! It has a smooth texture and is perfect for finishing off the meal. 4️⃣ In your favorite style Repeat the meal in your favorite way to finish off the meal! ✨ A traditional building with a traditional atmosphere 🏯 The main store building is a tasteful wooden structure, and is truly a **Japanese space**. From the moment you enter the store, you can feel the atmosphere of the Meiji era. There are tatami rooms and a spacious garden, and time flows slowly. Enjoy it together with Atsuta Shrine⛩️ We recommend visiting it together with a visit to Atsuta Shrine! After getting some energy from visiting the shrine, enjoying the delicious hitsumabushi at Atsuta Horaiken is a standard course for sightseeing in Nagoya✨. Access🚃 📍Atsuta Horaiken Main Store 503 Kobe-cho, Atsuta-ku, Nagoya City, Aichi Prefecture Access: ・About 7 minutes on foot from Meitetsu "Jingumae Station" ・About 5 minutes on foot from "Tenmacho Station" on the Meijo Subway Line If you come to Nagoya, you should definitely visit Atsuta Horaiken Main Store. Enjoy the best dining experience while tasting the delicious hitsumabushi and the atmosphere of a long-established restaurant! 🐟🍃 #FuriTabiWinter #Aichi Prefecture #HitsumabushiAtsutaHoraiken #NagoyaSightseeing #0YenTravel

Atsuta Horaiken is famous as the birthplace of Hitsumabushi! You can enjoy authentic eel dishes😆🌟 The most popular menu item is Hitsumabushi, which can be enjoyed in three different ways. The fragrant aroma and plump eel are exquisite, making this a must-visit restaurant for tourists in Nagoya🌸 📍Store name: Atsuta Horaiken Main Store 📞Phone number: 052-671-8686 📮Address: 503 Kobe-cho, Atsuta-ku, Nagoya, Aichi Prefecture 🕐Business hours: 11:30-14:00 / 16:30-20:30 💰Average budget: 4,000 yen and up #0 yen trip November

#SEA Flight Ticket Event #Japan Travel #trip #Restaurant Recommendation #Nagoya 📌Atsuta Horaiken Matsuzakaya Store あつた蓬莱軒 松坂屋店 Address: Japan 〒460-0008 Aichi, Nagoya, Naka Ward, Sakae, 3 Chome−30−8, Matsuzakaya Nagoyaten South Building, 10F Since the average waiting time is several hours, it is recommended to make a reservation first and come to see it :)

Except single. Atsuta Horaiken Main Store was opened in 1873. It is an eel restaurant with a history of over 100 years and now has three stores in Nagoya City. In addition to single-serve eel dishes, this restaurant also offers eel kaiseki set meals. You can smell the aroma of grilled eel even when you are queuing outside the store, so in order to avoid going hungry due to the aroma, it is recommended to arrive at the store early to try it. If you really don’t want to wait in line, consider a weekday dinner and make reservations in advance.

Famous hitsumabushi in Nagoya! 📍Atsuta Horaiken Main Branch There are other famous restaurants, but this one is also very famous! I love eel, so this is one of the things I want to eat when I go to Nagoya! The portions are generous, you can change the flavor, and it's hard to find such fun food🤤 Many tourists come to this restaurant, and foreigners often tell me that Japanese eel is delicious! 📍Atsuta Horaiken Main Store 〒456-0043 503 Kobe-cho, Atsuta-ku, Nagoya, Aichi 🕐11:30-14:00, 16:30-20:30 Closed on Wednesdays #Nagoya #Hitsumabushi #Atsuta Horaiken Main Store #Atsuta Horaiken #Atsuta Horaiken Hitsumabushi #Atsuta Shrine #Nagoya Food

Aichi Prefecture/Nagoya City Atsuta Horaiken Main Store I went to this eel restaurant one day because I wanted to eat some delicious eel😋 The store looks luxurious and the prices are pretty good🥹lol But it was delicious as it was luxurious🤤💓 ●Hitsumabushi 3990 yen ◼️Address: 503 Kobe-cho, Atsuta-ku, Nagoya City, Aichi Prefecture ◼️Business hours: 11:30-14:00 (L.O.) 16:30-20:30 (L.O.) Closed: Wednesdays (open on public holidays) and the 2nd and 4th Thursdays #Aichitourism#Aichifood#Aichiprefecturetourism#Aichitrip#Nagoyafood#Nagoyatourism#Nagoyatrip#AtsutaHoraikenMainStore#AtsutaHoraiken#Deliciouseel#Luxury#EelriceBowl#Hitsumabushi#Top100eelrestaurants#Top100eelrestaurantsonTabelog#Top100eelrestaurantsonTabelog#Tabelog3.5orhigher #traveldrunkards#Traveldrunkard#Travel#Food#Coupletrip#Coupletrip#Tourism#Followswelcome